Wednesday, January 25, 2006

The South Australian Tourism Commission has dropped the slogan "Discover the Secrets of South Australia" & have come up with "SA - A Brilliant Blend".

I only took an interest in the slogan after it was being held aloft on page four of today's Advertiser by the lovely young Gabrielle whom I worked with a few years ago.

I'm not sure this new slogan does the state any justice. It's just too obscure!

Adelaide uses "You Are Here" to promote itself & everyone is still trying to work out what the hell it means! People need something that is catchy & is evident when they enter the state. "A Perfect Blend" would be ideal for the Barossa, as it's known for it's wines & is therefore appropriate. When SA was touted as "The Festival State" for so many years, you would expect to see entertainment in the streets & indeed with the Fringe & Adelaide Festival, amongst others, there was!

The official story of the slogan is detailed as follows;


South Australia. A brilliant blend - The Story

When you're the wine capital of Australia, the art of blending comes naturally.

But here in South Australia we blend far more than wine.

We've put Australia's most civilised city a half hour from the world's most unique wildlife sanctuary.

Where people swim in clear, turquoise waters and giants appear out of the blue.

We blend the freshest, finest produce in the country with chefs of world repute.

And new age cuisine now meets the ancient outback.

We put together history and elegance with horsepower and excitement.

Love of the arts with passion for sport.

We combine a drive to create with world recognised educators.

Where rapid career success is balanced with relaxed family life.

A higher standard of living with a lower cost of living.

By any measure, it's a good blend.

But in truth... it's a brilliant blend.

South Australia. A brilliant blend.



Being from SA, I know the above is true as do all those who live here. When "Discover The Secrets of South Australia" was in use, it provided a sense of mystery which would have visitors asking questions & exploring for themselves. I'm certainly not against an update, but the new slogan just sounds a bit snobbish, which is hard to prove when a fancy looking airport terminal sits gathering dust for months on end.

It's all lost on me I'm afraid!
 

Yep, still here! It's been a bit too hot to blog (that's my excuse anyway!)

I bumped into a fellow blogger late last week at the bar in the Hotel. I recognised them, but since I don't have my mug plastered anywhere here, there was no chance of them knowing me. I first did a double take & nearly said hello, but thankfully realised the embarrasment it would have caused before I opened my mouth.

Therefore, if on Thursday, you happened to be in the bar of the Hotel, a touch after midday & waiting patiently for your friend to buy a baguette, Hello to you!
 

Saturday, January 14, 2006

Due to popular demand, I've increased the font size for those with LCD monitors which have an optimal resolution with really big numbers!

I should have been the first to realise this sorry fact being a flat panel owner) but hey, I thought It was just my eyesight!

Anyway, let me know if it's any easier to read.
 

Wednesday, January 11, 2006

After all the Christmas wash up, I still have a few things lying around the office, such as a bottle of wine, some random decorations & the odd food item.

I'm presently working my way through some chocolates which would have been perfect to give to a member of the opposite sex. It's a high-ball glass filled with heart shaped chocolates & nicely wrapped in cellophane. I don't have a clue where it came from or how I ended up possessing it, but since the chockys are nearly gone, the evidence will soon cease to exist.

I feel guilty for indulging my chocolate fetish & consuming something which could have been used to brighten someone's day & potentially given rise to darkened room shenanigans!

My argument for not using them as a gift is, it would have been rude to use a second-hand gift. If I'm really keen on someone, I'd prefer to make the effort & spend some hard-earned, rather than rely on items which fall into my hands without any exertion at all!

I'd then feel guilty in knowing the gift wasn't something I'd put any thought into & isn't that the whole spirit of giving?

Overall, I think I'm just trying to justify my blatant consumption of the chocolates. Question is, would anyone else have made the same decision?
 

Monday, January 02, 2006

The great ant crisis of 2006 is finally over!

After running skirmishes with ants in various parts of the house, the source of their campaign happened to be a bunch sugared almonds from a wedding reception back in 2000!

The almonds were attached to a couple of souvenir champagne glasses & had been stored in a wardrobe for the last five years! Why they have only just discovered them is unclear, especially since another bunch of the same ant delicacy was stored only inches away.

For the last couple of days, they have evaded discovery by climbing around inside the frame of the wardrobe, only appearing to attack the desired candy & head back in similar fashion. It took a mirror & torch to determine the path to the outside & after some chemical goodness, the threat has been eliminated.

Many ants were killed for the purposes of this entry.
 

email

  elliotte@senet.com.au

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